Alert issued by FrontLine forms story on SEC’s new Marketing Rule (ThinkAdvisor)

When the SEC’s Division of Investment Management (IM) recently issued an Information Update on the new Marketing Rule, FrontLine Compliance was among the first to notify the industry of its significance via our ComplianceAlert. Importantly, numerous SEC no-action letters were withdrawn by the SEC and no longer valid for reliance by investment advisers for marketing and advertising purposes. Key parts of FrontLine’s alert guidance were quoted in the ThinkAdvisor piece, as well as our citing of the IM update as a major change to advertising regulation that symbolizes opening the first page of a new book when it comes to advisers’ advertising and solicitation practices.

See ThinkAdvisor, “SEC Makes Major Change to Ad Rule Compliance“

See our ComplianceAlert, “Division of Investment Management Takes Action on New Marketing Rule”