Founder and President Amy Lynch believes firms should take notice of the recent SEC Risk Alert highlighting the most common Advertising Rule compliance issues found during exams of investment advisers. The SEC found that the most frequent violations concerned advertising misleading and problematic performance results. Ms. Lynch discusses how full comprehension of the Advertising Rule is often challenging for firms since compliance with the Rule is based on numerous SEC no-action letters and Enforcement cases, some from many years ago. See IGNITES (subscription required), “SEC to Firms: Avoid These Advertising Pitfalls.” Also, See our ComplianceAlert, “SEC Cautions Firms to Heed Advertising Regulations.”
