Coordinating teams on marketing rule changes is vital (FundFire)

The complexity of the SEC’s new marketing rule requires a coordinated effort by different departments and teams to deal with required changes to marketing materials. Hedge funds and other private fund managers reviewing the rule requirements are finding achieving compliance is not a simple process, states FrontLine’s Founder and President Amy Lynch. She explains that…

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SEC’s marketing rule is a heavy lift for compliance (ThinkAdvisor)

How investment advisers approach compliance for the new Marketing Rule will help set the stage for what actions the SEC may or may not take against firms. In lead comments, Amy Lynch, FrontLine’s Founder and President, states that firms need to understand there is more to compliance with the rule than updating firm marketing and…

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Amy Lynch comments on latest SEC case in lead story (CNBC)

The SEC’s recent announcement of enforcement actions, including large fines against several well-known Wall Street firms, may have been a rude awakening for the industry. FrontLine Compliance Founder and President Amy Lynch provides exclusive comments in a CNBC lead story on the SEC’s charges against the firms for allowing “off-channel” employee communications, such as text messaging….

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Firms struggle with marketing rule’s language (IGNITES)

The SEC’s new marketing rule is posing a challenge for investment adviser firms that must swiftly update their policies and practices with marketing programs already in place. While the rule’s goal was to modernize the SEC’s 60 year-old advertising rule, it’s now leaving many compliance staffs in the dark about how to interpret the new…

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ComplianceAlert

Marketing Rule Exams Coming

A recent Risk Alert (the “Alert”) issued by the Division of Examinations (“EXAMS”) demonstrates a new tactic for the SEC. In its first ever Alert on the newly to be enforced Marketing Rule, the SEC is warning firms to be ready for an examination. Typically, EXAMS issues a Risk Alert after it has conducted enough…

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