Coordinating teams on marketing rule changes is vital (FundFire)

The complexity of the SEC’s new marketing rule requires a coordinated effort by different departments and teams to deal with required changes to marketing materials. Hedge funds and other private fund managers reviewing the rule requirements are finding achieving compliance is not a simple process, states FrontLine’s Founder and President Amy Lynch. She explains that compliance, legal, marketing and investor relations may all need to be involved at these firms to get materials up to speed with the rule. Ms. Lynch further comments that managers need to pay close attention to how they present and calculate performance information, with certain enhanced disclosures shown along with the actual data and not just on the final page in a presentation. See FundFire (subscription required), Hedge Funds Dig into Performance Ahead of SEC’s New Marketing Rule