When the SEC launched a mass email campaign recently to all SEC registered investment advisers on its new Marketing Rule, FrontLine Compliance was among the first to notify the industry of its significance via our ComplianceAlert and Video. This first-of-its-kind email from the SEC warns firms to heed the November 4th Compliance Date for the new Rule, which “…will require SEC registered investment advisers’ policies and procedures to be updated and revised, as appropriate, to ensure they are reasonably designed to prevent violations of the Marketing Rule.” The email signifies that the regulator has served notice that it will aggressively pursue actions against firms that fail to comply with the new Rule. Firms should expect SEC targeted sweeps and exams to occur upon the Compliance Date.
Key parts of FrontLine’s alert and video guidance were quoted in the ThinkAdvisor piece, including highlights of changes in the new Rule and FrontLine’s recommendations on how firms should be taking action immediately in order to meet the Compliance Date.
See ThinkAdvisor, “SEC Sends Email Warning on Marketing Rule Compliance“ Also, see FrontLine Compliance and its Founder and President, Amy Lynch, featured in the ThinkAdvisor July/August 2022 print and digital issue, “2022 Top Guns of Asset Management”