Policy guidance crucial for advisers use of social media, other client engagement (ThinkAdvisor)

With a new rule on tap, investment advisers are thinking creatively about how to expand marketing through social media, videos and other channels to leverage positive client input. The first step is to understand that these may be  tricky areas within both the scope of the SEC’s new Marketing Rule and what is required within refreshed firm policies. Amy Lynch, FrontLine’s Founder and President, explains that firm policies need to address the new rule requirements within the context of the marketing to be utilized, that specify how actual information, such as performance data, will be presented. She also comments that with a fast approaching compliance date and many firms behind, compliance staffs need to ensure proper guidance is provided in advance of any new marketing strategies being employed. See ThinkAdvisor, “How Advisors Can Get Ready for New SEC Marketing Rule”