Recent SEC Enforcement actions on advertising violations demonstrate that investment advisers increasing reliance on social media continues to pose challenges. With social media now a staple of marketing for advisers, Amy Lynch comments that these firms must review numerous, and sometimes decades old, SEC public statements – forums, speeches, no-action letters and enforcement proceedings – to determine compliance on social media usage. Lynch further adds that firms should have training and written policies and procedures in place. See IGNITES (subscription required), “Vanguard, Hartford Funds Help RIAs Navigate Social Media Amid SEC Crackdown.”
