SEC to revisit advertising rules with modernization in mind, but Amy Lynch sees challenges (IGNITES – Subscription Req’d)

Amy Lynch, Founder and President - FrontLine Compliance
Amy Lynch, Founder and President – FrontLine Complianc

The SEC wants to review and update its advertising and solicitation rules to give them a refresh for today’s innovation and technological advances. According to FrontLine Compliance President Amy Lynch, the SEC should tackle three important issues that need greater clarity: presentation of performance data, social media marketing and online solicitations. Ms. Lynch further comments that in the current digital age, compliance officers must piece together interpretations from various no-action letters since the rules are lacking guidance in certain areas necessary for today’s  compliance. See IGNITES (subscription required), SEC to Retrofit 1960s Advertising Rule for 2018 Realities.”